1- How did you get your beginning as an influencer?

I started by getting a lot of knowledge in a special skincare brand which made people come to me for answers.

2- How does your creative approach change from one social media platform to another?

On Instagram, I focus on pictures and shorter reviews while on my blog (that’s in Swedish) I go into depth

3- Why do you think your work garnered a positive reception from your followers?

Because I take time and really go into depth with the ingredients and how they work.

4- Have any tactics been especially effective in helping you grow your audience?

Definitely getting into depth about things that are hot on the market right now.

5- How would you say your content has changed since you started?

I’m more demanding with my pictures and what I write in my reviews.

6- What type of content does well on Instagram but don’t on another platform?

Pictures in HD with a planned story/background do well on IG while it doesn’t matter as much on FB or a blog.

7- What kind of struggles are often not talked about around being an influencer?

The time and money put into all of it.

8- What is the most rewarding part of being one?

The followers, getting good feedback and PR-packages.

9- Where do you see yourself in the next 5 years?

Hopefully working full time as a beauty influencer.

10- A final thought?

If you love it, it’s worth it.