1- How did you get your beginning as an influencer?
I started by getting a lot of knowledge in a special skincare brand which made people come to me for answers.
2- How does your creative approach change from one social media platform to another?
On Instagram, I focus on pictures and shorter reviews while on my blog (that’s in Swedish) I go into depth
3- Why do you think your work garnered a positive reception from your followers?
Because I take time and really go into depth with the ingredients and how they work.
4- Have any tactics been especially effective in helping you grow your audience?
Definitely getting into depth about things that are hot on the market right now.
5- How would you say your content has changed since you started?
I’m more demanding with my pictures and what I write in my reviews.
6- What type of content does well on Instagram but don’t on another platform?
Pictures in HD with a planned story/background do well on IG while it doesn’t matter as much on FB or a blog.
7- What kind of struggles are often not talked about around being an influencer?
The time and money put into all of it.
8- What is the most rewarding part of being one?
The followers, getting good feedback and PR-packages.
9- Where do you see yourself in the next 5 years?
Hopefully working full time as a beauty influencer.
10- A final thought?
If you love it, it’s worth it.